About Us...
Box Roses Florist – A Story of Passion, Creativity, and Love
Box Roses Florist is more than a flower shop; it’s the result of a shared dream, a journey woven with creativity, passion, and a deep love for the art of gifting. Every bouquet we design carries a story, an emotion, a piece of us—because flowers are not just about beauty, they are about the moments they create.
🌿 Irene Carolina Sánchez de Medina – The Heart of Our Floral Art
I grew up surrounded by flowers, colors, and the delicate details that transform a simple bouquet into something unforgettable. My mother, a florist, taught me that every petal carries meaning, that flowers have the power to evoke love, joy, and even nostalgia. From her, I inherited not just a craft, but a way of seeing the world—through beauty, dedication, and the belief that a well-designed bouquet can touch hearts.
Box Roses Florist is where I bring that belief to life. Each arrangement is a piece of me, a reflection of everything I have learned and loved about flowers. Here, every bouquet is created with a deep sense of purpose, blending fragrances, textures, and colors in a way that feels like poetry in bloom.
🎨 Luis Medina Hernández – The Vision Behind the Brand
Creativity has always been my driving force, whether in food, beverages, or now, in floral design. With over 15 years of experience in product development, branding, and market positioning, I’ve learned that what makes a product truly special is the story it tells and the way it connects with people.
Box Roses Florist is built on that foundation—on the idea that flowers are more than just gifts, they are gestures that create lasting emotions. Every design, every collection, every bouquet is part of a greater vision: to redefine the way people experience floral art. It’s about bringing meaning to every detail, crafting something that feels personal, and making every moment unforgettable.
Together, Irene and I have shaped Box Roses Florist into a brand that breaks paradigms, embraces emotions, and creates memories through flowers. This is not just a business; it’s a reflection of everything we believe in—the power of thoughtful details, the impact of creativity, and the beauty of human connection.
Our values
💖 Personalized Experience – Every bouquet is created for someone, not just anyone. We believe in crafting designs that feel unique and meaningful, tailored to the person who will receive them.
🌿 Passion & Dedication – Flowers are more than decoration; they are symbols of love, gratitude, and celebration. That’s why we pour our hearts into every arrangement, ensuring that each bouquet tells a story.
🎁 The Beauty of Details – At Box Roses Florist, we believe that every small touch matters. From the way a ribbon is tied to the careful selection of seasonal blooms, we focus on the details that make gifts truly unforgettable.
Because when it comes to expressing emotions, flowers say it best. And when it comes to making someone happy, there is no such thing as too much care, too much love, or too many flowers.
💐 Box Roses Florist – More Than Flowers, A Story in Every Petal.